
our chef's recommendations
Advertising Agency: Verso Creative, Petaling Jaya, Malaysia
Creative Director: Than Sae Junn
Art Director: Tan Jian Hong
Copywriter: Carter Chia
Photographers: David Lok, Studio Dl
Published: May 2010
Bing continues its "adventures with Bing" campaign... Inspired by an image on the search-page a man decides to plan his trip to New York right then, getting flights, exploring museums and finding yankees tickets.

Come and see our baby zebra.
Advertising Agency: Showpony, Adelaide, Australia
Creative Director: Paris Mesidis
Art Director: Manuella Ortiz
Copywriters: Parris Mesidis, Andrew Bensley
Published: July 2010
So, here it is. The first Peperami ad after Unilever left Lowe. The previous Peperami ads in the archive are all claymation, which brings a certain charm to the nutty animal that is immediately lost in this 3D, IMHO. I think the director of most Claymation ads, Ken Lidster, might agree.
This ad was conceived and scripted by Rowland Davies, an ex-creative director from Munich. He submitted a joint entry with Kevin Baldwin, a copywriter from London, who came up with a poster treatment of the crazy animal-kids to go with it. Their joint effort beat out 1,185 entries and won the $10,000 prize handled by crowdsourcing specialist Idea Bounty. The 30 second ad will air on ITV1 during 'Coronation Street' on 23 August.
Lowe handled the Peperami campaign for Unilever for 15 years before they split last August.
The new agency, BPL, think crowdsourcing is the best thing since sliced bread: "Innovative, hybrid working methods like this will open the door for the lower cost smaller agencies who are used to collaborating successfully with other agencies." says Emma Hughes, the managing director.
